Quality Versus Perfection
When selling flooring it is important to appreciate that
there is a difference between quality and perfection. It is important to
perceive this difference.
Perfection is often subjective. For example 5 people could
visit the jewelers and purchase a watch. Each might choose a different type
feeling that their choice is perfect. Yet each choice is different. Perfection
is often a matter of viewpoint. Each of their choices are perfect – perfect for
them.
Quality is measurable A timber floor is a thing of
quality. What makes a quality floor? A measurable process in manufacture with
correctly dried timber, an installation in harmony with the product data sheets,
a floor that is level sanded and a coating applied to the specifications. It’s fully measurable and therefore it is easy to determine real quality.
A timber floor is intrinsically a thing of quality. Timber
itself being a beautiful warm enduring product. It is a lasting item that can
outlast virtually all other floor choices and can outlast by a considerable
margin most of it’s popular competitors. It’s a thing of quality. To my mind
that makes timber flooring perfect as the choice for Australian homes. But then
that’s my viewpoint.
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